How to Sell Products Online? Marketplaces Vs Web Store
Now that you are ready to sell online, its time for a big decision. Should you sell on online eCommerce marketplaces like Flipkart or Amazon or should you set up your web store?
Let us evaluate the first option:
Sell online using eCommerce Marketplaces:
This one is perhaps the most simple option. Process of selling on these marketplaces is very simple and you can start selling within a week.
Your options – Flipkart, Amazon, eBay, Snapdeal, Shopclues and Paytm.
Process Involved – All you have to do is to visit seller-registration pages of these sites by clicking on the links above and submit your business details. You will need to keep VAT registration number, PAN number and Bank details handy. Some sites need to address proof as well. You can upload scanned copies of these documents. In a few days, your verification will be complete.
Advantages – You can save big on the marketing cost. All of these marketplaces attract millions of visitors every day and have a loyal user base. You also don’t need to worry about the payment gateway and shipping. Most of these portals provide packing material as well.
Disadvantages – These marketplaces charge a higher commission on every sale. For some items, it could go up to 15-20%. Apart from this, you have a little control over how your product is displayed on their sites.
As you can see, selling on eCommerce marketplaces is a fairly simple and straight forward process. It takes less time and you can save on your marketing costs.
Now, let us look at another option:
Set up your web store or shopping cart to sell online:
This option can be further split into two parts – You can either develop your eCommerce website and host it on your server or create a web store using online store creators. We will discuss the second option as its relatively easy and cost-saving.
Popular options – Zepo, KartRocket, Build a bazaar, and BlueBarrows.
Process Involved – Just register on one of these sites and upload your product catalogue. You can link your payment gateway or use the one provided by these sites.
Advantages – No technical knowledge is required as the interface is very easy. You customise the look and feel of your store.
Disadvantages – You will have to invest in marketing your site. It will take time to build trust as customers hesitate to buy from new sites.
So, take your pick and start selling online.